By Keiko Tanaka

Keiko Tanaka bargains an research of the linguistic units which are utilized in ads, the strategems which advertisers hire to achieve and hold the eye in their viewers. utilizing relevance conception as a framework, she units out its key features and applies them to the language of written advertisements in Britain and Japan. specific emphasis is put on `covert communication', puns and metaphors, and the e-book includes a particular bankruptcy on photos of ladies in jap advertisements. it really is absolutely illustrated all through with fresh contrasting ads drawn from the 2 nations.
The publication presents a compelling research of the language of ads, and an exploration of Relevance thought that might be of curiosity to students in lots of fields.

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